![]() ![]() Red Bull entered its biggest active sports sponsorship agreement, worth an estimated $111.01m, for naming rights to the Red Bull Arena (Zentralstadion) in Leipzig, Germany. Red Bull is the fifth biggest beverages sponsor brand in sports as of Q3 2022, with a total of 64 active sponsorship agreements globally spread across 18 sports. Heineken’s sponsorship portfolio features major properties in football and rugby and Formula 1. Amstel is another brand incorporated under Heineken International. Heineken International is a Dutch brewing giant with global operations and markets itself as “the world’s premium beer”. Valued at an estimated $350m, Heineken’s agreement with Formula One World Championship is its largest active sponsorship deal in sports. Heineken stands next in terms of active sports sponsorship agreements, holding a total of 65 active deals across nine sports globally. These brands sponsor a variety of sports including the NFL and NASCAR. Brands under the Anheuser-Busch InBev umbrella include Budweiser, Corona, Busch and Stella Artois. It is the largest brewer of beers in the world. Anheuser-Busch InBev made its biggest active sponsorship agreement worth $580m with the National Football League.Īnheuser-Busch InBev is a multinational beverage and brewing company.
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